Be Kind Rewind .... Sigh

As much as I love Michel Gondry's odd ball music video and some of the his movies (Eternal Sunshine of the Spotless Mind), "Be Kind Review" would be a total flop without Jack Black's energy carrying through the movie. Somehow, the story, while ok interesting, seems too far fetch that makes the chracters seemed too flat. The movie is like a good gimmick that would probably last 10 minutes as an extended version of music video, but far from capable to carry though a 90 minutes movie. It's an OK rental, but I will definitely shoot myself to death if I pay full price at thearter to see it.